If you have ever planned any corporate events, then you have worked with promotional products. Promotional products range from t-shirts to umbrellas to anything your client can put their logo on. But are your clients putting their hard earned marketing dollars to waste or increasing their bottom line?
According to the Promotional Products Association International (PPAI) promotional products are an $18 billion industry. In fact, a recent study by the PPAI found that:
- 55% of people questioned said they keep their promotional products for more than one year.
- 76.1% of respondents could recall the advertiser's name on the promotional product that they had received within the past 12 months.
- 75.4% pf respondents said they kept their promotional products because they were useful.
The more creative and interesting a promotional product is helps to get the word out about the company whose logo appears on it. When deciding on a product to use, items that are for practical use are always the most popular. Things like umbrellas and t-shirts are always used again and most times passed along to other people. So when you think about in terms of dollars spent, a promotional product is a marketing message that keeps on giving.
Pairing the promotional product with the industry or reason for the event is also an effective way to use these items. For instance, you are working on a launch party for a new website. A mousepad or USB flash drive is a smart choice. A sales conference in the islands? How about flip flops that leave an impression of the clients logo in the sand.
Promotional products are a smart way to spend your event budget. Think of it as a marketing message that lasts and lasts and lasts. . .
